Live Concert Event Management in Delhi India
As far as events go, those with live music and concert are some of the most engaging and entertaining for attendees. But without the right plan in place, they can also be the most likely to hit some bumps in the road. That’s where we come in to plan a concert for you.
The best live music events have a concept or theme driving the narrative. This concept shapes everything from the type of music performed to the audience, venue, other event activities, and style of event decor and merchandise. Consider the attendees for your event and what concept and style will be most appealing and memorable to them.
How to “Plan A Concert” in 10 simple steps ?
- Establish Goals.
The most important step when discovering how to plan a concert is establishing goals. In other words: What do you want this concert to accomplish? But without a clear idea of what you’re hoping to achieve with the live music portion of your event, you’re unlikely to end up with a memorable concert. The best live music events have a concept or theme driving the narrative. The concept shapes everything from the type of music performed to the audience, venue, other event activities, and style of event decor and merchandise.
- Create a Budget
Estimate how many attendees you expect at your concert, multiply this by the price you think people will pay for a ticket, and consider the total to be your budget. But that’s backward. In order to have enough money for expenses and contingencies, and to make a profit (if that’s one of your goals), you’ll need a clear budget outline before anything else.
- Find the Talent.
The musical talent that you bring in will shape the atmosphere of your concert more than anything else. Find talent that fits well with your event concept and objectives. Make sure that their audience significantly overlaps with your target audience for the event. For instance, the last thing you want is a band with a primarily teenage audience playing to a room full of seniors.
- Pick a Venue.
Many venues are set up for and willing to accommodate live music. If you’re planning on choosing an indoor venue, make sure they have experience with live music and a stage and seating setup that works for the type of music you’ve chosen. Outdoor venues have higher production costs and more unknowns due to weather conditions, but they can be a great choice for concepts like barbeques and picnics. If you do choose an outdoor venue, make sure to have a backup plan for rain, snow, wind, heat, cold, and any other elements that could ruin the concert. The energy of your concert will be affected by the crowd, and your venue size plays a big role in this.
- Permits and Insurance.
Depending on your venue choice, you may need to get permits for alcohol, food, music, and the event itself. Check with your venue and with local authorities to see what you need for your situation. It’s also a good idea to get insurance for your event. You’ll be covered for many common mishaps, and your venue may require it.
- Finalize a Date and Time.
The optimal date and time for your event will depend on your audience and your event concept. Some themes and concerts work better in a nighttime setting, where you can use lighting and backdrops to set the mood and tone. Other concepts and venues, especially outdoor ones, will be logistically easier to manage in the day. Keep in mind that your audience has times that will work best for them as well. Take into account things like school, work, and holiday schedules to determine what day and time are best for your concert.
- Determine Types of Equipment.
Speak with your musical talent and your venue to determine what equipment you’ll need for the performance and whether the venue can provide any of it. This could include a stage, speakers, microphones, sound system, lighting, and other audio/visual equipment. Check with your musical talent to determine what equipment they will be bringing themselves and what you are responsible for.
- Create a Comfortable Environment.
Keep your talent comfortable and help them prepare by creating or outfitting a backstage area. This can be any semi-private or private area in your venue, but it should have easy access to the stage as well as restroom facilities. You can create a comfortable experience backstage by providing water, soft drinks, snacks, and other small necessities for your musical talent.
Don’t forget to make a plan for everyone’s safety, too. You should have adequate security, medical assistance, and event assistants for the size of your audience and for your venue.
- Selling Tickets.
If you’re planning on making money from the concert, you’ll need to sell tickets. You can partner with a ticketing service to offer a print or digital tickets for your event. Some ticketing services offer the ability to use custom branding on the tickets, accept multiple payment methods, and offer tiered pricing. Many will also include a website for your ticketing and integration with your social media accounts. The time and date of the concert should be clearly marked on the ticket, along with relevant seating information and a clear return/refund policy.
- Promote the Concert.
Just like any other event, the promotion for your concert will directly correlate to its success. You’ll need a marketing plan that takes into account your event concept, audience, and the musical talent that you’ve brought on board. If the talent has certain channels that work well for their marketing, make sure to double down on those channels and partner with the talent to spread the word. Sponsors, merchandisers, concert promoters, ticket sellers, and the venue can all be helpful in the marketing of your event.