Tuesday, 29 August 2017 00:00

Increase brand awareness with live events

Marketers across the globe are striving to achieve the type of brand success that most consumers will be totally unaware of. Branding that is so successful; the brand name is used to refer to all products of its type. This is called a ‘proprietary eponym’, examples of this success include:

Hoover – consumers all over the world will have a weekly chore of hoovering (I hope anyway!), rather than vacuum cleaning.

Published in Armaans Event Blog